Let's just imagine I were in Sweden right now (a thought that never strays too far) and it was snowing outside and it was morning. It would be a Saturday and I'd be on my way to Gertrude, coffee in hand and a big scarf wrapped around my neck.
Gertrude is a new store in Normalmstorg for home bed and bath. I absolutely love the visual merchandising and how the products are represented. You can see how considered it is without being contrived. It looks so warm and inviting and I will go there some day soon. I will. In the meantime I will continue to enjoy the images. Oh and yes, I've signed up for newsletters!
Images: Gertrude
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